Personal Note
Hi Everyone,
Happy to welcome you all to the very very first Metaweekly newsletter! 🍾
Thanks so much for your early support! 🙏 Hope we can inspire you, and guide you through the metaverse, NFT and blockchain space in this and many upcoming editions.
If you have any feedback, suggestions or you stumble upon a link we should definitely include in the next issue. Don’t hesitate to get in touch by replying to this email. We would love to hear from you and improve this project along the way.
As for now, ready to join us on this exciting new mission? Here we go! 🏁
Cheers, Wim Segers
Trends & Game Changers
The Digital World is Becoming a Virtual Economy
Going from avatar fashion, virtual assets in earn 2 play games to virtual real estate. The digital world is becoming a virtual economy in which one can earn a living by playing games, selling virtual assets and trading virtual tokens. Read all about the economy behind the Metaverse in this article.
The NFT Boom Comes for Fashion
The frenzy over non-fungible tokens (NFTs) is extending to fashion, and it’s creating a market where shoes and dresses that only exist as digital files sell for couture prices.
deadmau5 to Launch Oberhasli Virtual Reality Experience on Core
deadmau5 goes digital with the launch of Oberhasli, an immersive virtual reality experience highlighting live music, games, and more.
Gary Vaynerchuk Is Opening an NFT Restaurant in NYC
In a recent CNBC's 'Squawk Box' Gary Vee discussed the future of NFTs, the perks his Veefriends NFT buyers get, and how his new NFT restaurant is designed to work when opening in fall 2022.
Brands in the Metaverse
How Ab-Inbev Sets an Example for Marketers to Conquer the Metaverse
A good starting point for brands looking to show up effectively in the metaverse is for them to parallel what they do in reality. Do you sponsor sports events? Sponsor virtual sports events. 🤷♂️But offering Branded Collectible NFTs, helping communities, and creating immersive experiences should also be on many marketers roadmap for 2022.
Ralph Lauren Steps Into the Metaverse With Zepeto Partnership
Ralph Lauren announced a new collaboration with 3D avatar platform Zepeto on Wednesday to offer a digital fashion collection for sale, along with themed virtual environments.
Vans is launching a virtual skateboarding world inside of Roblox
Exciting news from Vans entering the Metaverse with Vans World. Which isn’t a one-off marketing stunt that will disappear in a matter of days or weeks. But an indefinite lasting virtual world allowing kids to perfect their ollies and kick-flips, with their own designed pair of Vans and skateboards.
Facts & Figures
Just 9% Of Gen Z Want to Stay on Social Media
According to some future world predictions, 43% of under 30s believe social media platforms have “too many people on them" and are pulling towards more closed platforms that facilitate intimate interactions and curated experiences.
Millennials Are Most Likely to Buy NFTS
From a new Adweek survey, we learn that 40% of respondents said they’re “familiar” with NFTs (up from just 27% two weeks ago!), and that they’re at least somewhat likely to consider buying one. With millennials being the most likely to invest in NFTs and crypto in general.