Trends & Game Changers
Ubisoft, one of the world’s largest video game companies — responsible for creating popular franchise games such as Assassin’s Creed, Far Cry and For Honor — hosted its Q2 earnings call this week, where blockchain games were a key topic of discussion.
Decentraland’s MANA has surged 80% to a market capitalization of more than $2 billion. The jump in the virtual world’s token apparently spurred by Facebook’s announcement it is changing its corporate name to Meta to signal an increasing focus on the metaverse.
EA CEO Andrew Wilson called NFT and "play-to-earn" games the "the future of the gaming industry," but added that "it's still early to figure out how that's going to work," when asked about the topic during the company's earnings call this week.
A complex battle is raging for control of a future world that few understand, but that could shape our lives in years to come. While the early metaverse can appear to a first-time visitor as awkward, even silly, massive investment and new technologies are bringing a far more sophisticated version suddenly within reach. The critical question we now face: Who will control it? Will the metaverse be owned by corporations, or will it be open and decentralized like the underlying infrastructure of the Internet?