Facts & Figures
Tech companies aiming to build the new virtual communities known as metaverses will first have to master all aspects of videogaming and potentially pursue acquisitions, according to Michael Wolf, co-founder and chief executive of consulting firm Activate Inc.
Rule #1. There is only one Metaverse.
Rule #2: The Metaverse is for everyone.
Rule #3: Nobody controls the Metaverse.
Rule #4: The Metaverse is open.
Rule #5: The Metaverse is hardware-independent.
Rule #6: The Metaverse is a Network.
Rule #7: The Metaverse is the Internet.
N, F, T. Three letters that have taken over the headlines. You can’t understand the future of the internet as we head into the Web 3.0 era without understanding digital currencies and the means of value exchange.
The metaverse signals a move beyond traditional advertising toward creating brand experiences that are more engaging and exciting and less invasive than what we experience with digital advertising today.