Trends & Game Changers
15 NFT Use Cases That Could Go Mainstream
Only a year ago, art and collectible NFTs were mostly ideas with “potential,” but no one outside the crypto space took them seriously. Today NFTs are going mainstream with breathtaking speed. In this interview with investors, founders and people breathing NFTs, Coindesk gives us a glimpse into the (possible) future of NFTs.
The Metaverse Festival Is Taking Place in Decentraland (21.10 - 24.10)
A four-day celebration of music, culture, and creativity in the virtual social world of Decentraland, the Metaverse Festival is a grand collision of light, sound, and portable toilets.
It’s the first event of its kind – a fully decentralized celebration of music that offers a weird and wonderful brew of world-class headline acts including Paris Hilton, mind-blowing stages, games, exclusive artist merch, collectibles, and more
Sotheby’s Takes Its NFT Experiment Into the Metaverse
Sotheby’s Metaverse” will hold its first sale from Oct. 18–26 with a collection called “Natively Digital 1.2: The Collectors.” Featuring 53 works from 19 NFT collectors, the collection is the second iteration of Sotheby’s first NFT group sale, Natively Digital.
Dapper Labs Took NFTs Mainstream, Now It Wants to Do the Same for DAOs
In brief Dapper Labs has launched a new business unit focused on building tools for DAOs, or decentralized autonomous organizations. (DAOs are currently a hot topic in the crypto world. Essentially, they’re online communities empowered by ownership stakes—typically in the form of tokens—that can take nearly any focus, including funding investments, social interactions, or crypto project governance.)
Brands in the Metaverse
Where to Start Your Brand Journey to the Metaverse?
Today we are only witnessing early signs of the paradigm shift that the Metaverse will create, forging new ways for consumers to socialize, consume content and purchase goods – such as people getting married in Animal Crossing during the pandemic, or purchasing branded NFTs like virtual Gucci prod
Clinique Launches Smart Promotional Campaign With NFTS
Beauty brand Clinique is entering the non-fungible token world with the launch of a marketing campaign involving digital assets. Instead of launching NFTs as a line of products, the brand will use them strategically as rewards to three lucky winners of a promotional campaign.
Paris Hilton heads to the metaverse with Decentraland and Genies
Paris Hilton has embraced the decentralized world of blockchain and the metaverse in a partnership with Decentraland and Genies. The celebrity will be one of the headline artists of the inaugural Metaverse Festival, which runs from October 21 to October 24.
Innovative Brands Are Looking to NFTS to Engage With Customers
The broader appeal of NFTs is where companies are beginning to see opportunities to deepen their engagement with current and potential customers. When linked with physical assets, they have the potential to create mixed-reality experiences for wide swaths of consumers.
Facts & Figures
It’s Time To Wake Up To The Metaverse Mall
With the creation of social virtual worlds such as Fortnite and Roblox, the Metaverse’s doors have been well and truly flung open. Ready Player One level is just the next step. The real question is, when will more brands — and in particular, retailers — catch up and start building their own worlds within it?