Trends & Game Changers
Though known best for its breakout hit Pokémon Go, Niantic's true fate may be as an AR platform. Enter Niantic Lightship, which turns Pokémon Go’s architecture into a platform on which others can build geospatial AR experiences.
Shopify's solution for video fatigue? Building a free-play, internal game where employees have avatars and can race cars, hop on lily pads and run into caves. The game is called Shopify Party, and it's become the commerce platform's go-to way to make meetings, one-on-ones and other work events more fun.
Coinbase is readying the launch of an NFT marketplace that will compete with existing major players in the space, like OpenSea, debuting a user waitlist for the desktop product that it hopes to launch by the end of the year.
Apple is increasingly interested in avatar representations through Memoji, Mark Zuckerberg wants Facebook to be a metaverse company, and platforms like Roblox, where users enter a virtual world and buy accessories for their character, have never been more popular.
NASCAR to construct a branded digital platform for racing fans, an online experience designed to push the hugely popular circuit into the future Metaverse of interactive immersive experiences.
Question, Wen Token? Answer, Soon. The Bored Ape Yacht Club answered one of its’ members most pressing questions this afternoon, after the club announced that it is looking into issuing a token during the first quarter of 2022.