Trends & Game Changers
The MekaVerse: A new NFT Project With +100k Discord Members In 48 Hours
When you get 100,000 people to join a Discord, or to be frank, when you can get 100,000 people to all agree to do one thing, itâs something to marvel at. When those 100,000 are all crypto-happy and love your art, itâs even more impressive. Every marketer should follow this kind of projects to learn A LOT from it.
Paris Hilton to Launch Her Own Roblox Virtual World, Complete With DJ Stages and a Private Jet
Paris World, which officially launched Oct. 6 on Roblox, is described as âa virtual oasis of fun, possibility and, of course, #slivingâ (a term coined by Hilton that fuses âslayingâ and âliving my best lifeâ).
The Rise of Crypto Fashion: Spending Real Money for an Exclusive Digital Closet
The pandemic has sparked huge interest in shared virtual environments or the metaverse. It refers to shared virtual worlds where land, buildings, avatars, and even names can be bought and sold, often using cryptocurrency. This has led to a market for NFT wearables.
Facebook Is Spending $50 Million to âResponsiblyâ Build the Metaverse
Facebook has announced a $50 million fund that it says will help it develop the metaverse more responsibly. Itâs officially called the XR Programs and Research Fund, and the company says itâll be invested into âprograms and external researchâ over the course of two years.
Brands in the Metaverse
Tiktok Launches First Creator-Led NFT Collection
Inspired by the creativity and innovation of the TikTok creator community, Lil Nas X, Bella Poarch, Grimes, and more are releasing TikTok NFTs.
Billion-Dollar Toy Brand L.O.L Surprise! to Build Its Own NFT Marketplace
MGA Entertainment, makers of the top-selling L.O.L. Surprise! dolls, is partnering with Ioconic, a company that helps bring brands into the non-fungible token (NFT) industry, to bring L.O.L. Surprise! to the blockchain in the fourth quarter.
DC Comics Preparing to Release Its First NFTÂ Collection
DC is the latest company to jump on the NFT bandwagon. Fans will be able to acquire three covers for each character at three distinct levels of rarity as part of the NFT drop.
Louis Vuitton Commissions NFT Piece to Celebrate Founderâs 200th birthdayÂ
Louis Vuitton commissioned ABIBOO Studio to create a fitting NFT piece celebrating the 200th birthday of the luxury brandâs Founder. The result is digital artwork AKORO which reimagines Monsieur Louis Vuittonâsorginal and timeless creation: the travel trunk.Â
RTKFT Wants to Become the Brand of the Metaverse
A decade ago, Nike took a proverbial leap into the future of sneakers with their launch of Nike Mag â a fictional concept shoe inspired by the movie Back to the Future Part II. In these times of visual exuberance, it would have been outlandish to suggest that upon purchasing a shoe of this caliber, the buyer would not receive the actual shoe. And yet, fast forward to today, and thatâs exactly where we find ourselves.
Facts & Figures
Sales of NFT Frenzy Surpass $10 Billion in the Third Quarter
According to data from analytics websites, more than $10.7 billion worth of NFTs were sold between July and September. Over the last three months, digital art, memes, gaming products, and collectibles have sold like hotcakes, garnering attention from Reuters.
Why Is the Metaverse Economy Different From the Real World?
We cannot think of the collective economy of the metaverse as a mirror of the real world because our activities there are strictly circumscribed to the digital realm. Metaverses can have their own economies with their own rules, their own currencies, their own governance, and their own digital infrastructure, but at some point, they need an interface with the physical world.