Trends & Game Changers
When you get 100,000 people to join a Discord, or to be frank, when you can get 100,000 people to all agree to do one thing, it’s something to marvel at. When those 100,000 are all crypto-happy and love your art, it’s even more impressive. Every marketer should follow this kind of projects to learn A LOT from it.
Paris World, which officially launched Oct. 6 on Roblox, is described as “a virtual oasis of fun, possibility and, of course, #sliving” (a term coined by Hilton that fuses “slaying” and “living my best life”).
The pandemic has sparked huge interest in shared virtual environments or the metaverse. It refers to shared virtual worlds where land, buildings, avatars, and even names can be bought and sold, often using cryptocurrency. This has led to a market for NFT wearables.
Facebook has announced a $50 million fund that it says will help it develop the metaverse more responsibly. It’s officially called the XR Programs and Research Fund, and the company says it’ll be invested into “programs and external research” over the course of two years.