Trends & Game Changers

The MekaVerse: A new NFT Project With +100k Discord Members In 48 Hours
When you get 100,000 people to join a Discord, or to be frank, when you can get 100,000 people to all agree to do one thing, itâs something to marvel at. When those 100,000 are all crypto-happy and love your art, itâs even more impressive. Every marketer should follow this kind of projects to learn A LOT from it.

Paris Hilton to Launch Her Own Roblox Virtual World, Complete With DJ Stages and a Private Jet
Paris World, which officially launched Oct. 6 on Roblox, is described as âa virtual oasis of fun, possibility and, of course, #slivingâ (a term coined by Hilton that fuses âslayingâ and âliving my best lifeâ).

The Rise of Crypto Fashion: Spending Real Money for an Exclusive Digital Closet
The pandemic has sparked huge interest in shared virtual environments or the metaverse. It refers to shared virtual worlds where land, buildings, avatars, and even names can be bought and sold, often using cryptocurrency. This has led to a market for NFT wearables.

Facebook Is Spending $50 Million to âResponsiblyâ Build the Metaverse
Facebook has announced a $50 million fund that it says will help it develop the metaverse more responsibly. Itâs officially called the XR Programs and Research Fund, and the company says itâll be invested into âprograms and external researchâ over the course of two years.
Facts & Figures

Sales of NFT Frenzy Surpass $10 Billion in the Third Quarter
According to data from analytics websites, more than $10.7 billion worth of NFTs were sold between July and September. Over the last three months, digital art, memes, gaming products, and collectibles have sold like hotcakes, garnering attention from Reuters.

Why Is the Metaverse Economy Different From the Real World?
We cannot think of the collective economy of the metaverse as a mirror of the real world because our activities there are strictly circumscribed to the digital realm. Metaverses can have their own economies with their own rules, their own currencies, their own governance, and their own digital infrastructure, but at some point, they need an interface with the physical world.