Personal Note
Hi Everyone đź‘‹,
Already the 5th issue of Metaweek.ly. Time flies! Hope you still enjoy it as much as the first issue. To all new subscribers, Welcome!
This week's issue is packed again with some very nice brand cases. But what struck me most is players like Fortnite and The Sandbox taking giant leaps towards mass Metaverse adoption.
Cheers, Wim
Trends & Game Changers
Roblox Unveils Listening Parties for Music Artists
With Roblox Listening Parties, artists premiere a new album in select top experiences on Roblox. This builds on Launch Parties, which offer customizable and immersive experiences to bring fans into an artist’s unique world. Now, with Listening Parties, labels can partner with developers to stream music in existing experiences across the metaverse.
Epic Games Believes the Internet Is Broken. Their Fix? The Metaverse
To Epic Games CEO Tim Sweeney, people are tired of how today’s Internet operates. The metaverse, is to become an expansive, digitized communal space where users can mingle freely with brands and one another in ways that permit self-expression and spark joy.
Snoop Dogg Enters the Metaverse in Collaboration With Sandbox
It’s dropping news like it’s hot! The Sandbox is excited to announce a partnership with the legendary rapper, actor, songwriter, and entertainer Snoop Dogg. Snoop Dogg will be setting up his mansion and NFT collection in our metaverse, where he will perform live concerts and interact with players.
Hollywood Actor David Bianchi Premiered his New film Breaking The Bars on the Red Carpet in Decentraland
David Bianchi is a Hollywood actor, artist, and filmmaker. His latest NFT film, “Break the Bars,” is available for auction on September 24, 2021, through October 1st, 2021 on Makers Place
Brands in the Metaverse
Dior Enters the Metaverse With Customizable Avatars
Christian Dior is the latest name to test the waters by partnering with the metaverse avatar platform Ready Player Me. Together they launch an interactive branded experience where consumers can create their own digital avatar and see it come to life across various brand-inspired environments. By doing so, users will automatically have the opportunity to purchase one of Dior’s exclusive fragrances.
Monopoly Is All Set to Join the Fortnite Metaverse
Popular property-owning board game Monopoly has recently been uncovered as Fortnite's next mashup. Several images were decrypted by data miners that revealed Monopoly items arriving to the in-game shop.
New Balance Shows What Digital Activations Will Look Like in 2022
New Balance has created a virtual shopping experience for runners ahead of the 2021 London Marathon. In which visitors seamlessly browse and explore the latest collection of running shoes in 3D as well as complete a purchase within the digital store.
Burger King to Roll Out 6 Million Meal Box NFTsÂ
Burger King is running a wide-scale NFT promo as part of its “Keep It Real Campaign.” Basically, users can redeem NFTs by simply scanning QR codes. With over 6 Million Meal Box NFTs involved, this initiative presents NFTs as a tool for consumer engagement rather than the traditional collectible utility.
Facts & Figures
Teens Moving into the Metaverse Will Reshape Marketing
The arrival of the Metaverse will derail traditional ways of brand building, according to research from TotallyAwesome, a forum for kids, teens, families, and brands to safely interact across the internet.
When the Virtual Became Real
Covid-19 accelerated a lot of things. But most of all we realized virtual is real. Even virtual currencies now have real value to people. Amongst kids 4–14 in the UK, the top thing they save their pocket money for is Roblox and Fortnite.