Trends & Game Changers
Exclusible Aims to Become the NFT Marketplace for Luxury Brands
Exclusible is exploring new ways for luxury brands to create a strong and lasting relationship with their younger customers, through Virtual and Augmented Reality.
Social Tokens Combine Investing, Patronage, and Gated Access in Unique Ways
Social tokens haven’t received the same attention as NFTs, but they’re a critical part of crypto, Web3, and the digital economy. And given that social tokens involve people—often famous people—creating their own economies, social tokens will eventually be as buzzy, disruptive, and public-facing as NFTs.
TIME Magazine Launched NFT Project TIMEpieces, and it Sold Out in 1 Minute
TIMEPieces is a new NFT community initiative from TIME. This drop includes NFTs from an incredible group of artists inspired from the prompt “Building a Better Future.”
Social Metaverse Platform Stageverse Launches with Virtual Muse Concert
Stageverse, a ‘social metaverse’ platform featuring 3D virtual venues, digital content and interactive experiences, has opened public beta access on iOS, Android and Oculus. The launch includes a partnership with Grammy Award-winning rock band Muse for “Muse: Enter The Simulation.”
NFTs Are the Revenue Model for the Metaverse
William Quigley, a co-founder of stablecoin Tether and a pioneer in the cryptocurrency space, sees the metaverse as a huge economic force that’s going to change people’s lives significantly in coming years. With NFTs being the driving force for a new trillion dollar economy.
Katy Perry, Nas, and Jason Derulo Invest Big in Spotify's Blockchain Rival Audius
When you play a song on major streaming platforms, money doesn’t just zoom straight into an artist’s pocket. But what if it did? That’s how payments are designed to work on Audius, a platform built on a blockchain — yes, the same technological network that NFTs run on.
Bored Apes Yacht Club Organising Ape Fest in New York
The Bored Ape Yacht Club released Roadmap 2.0 and apes went bananas! The Roadmap, which is drawn like a map through a swamp, starts with the first annual Ape Fest in New York City 10/31-11/16.
Brands in the Metaverse
Huge Opportunities for Brands That Get in Early on the Metaverse
In the past 18 months we have seen brands such as Gucci, Vans, Stella McCartney, Burberry, Coca-Cola, Netflix and Warner Bros dive right into this space. But if brands want to be part of this eventuality, early adoption is key. If you’re entering this space, you must intrinsically understand the subcultures and different communities without just plastering advertising everywhere
Balenciaga Is Selling Limited-Edition Clothes in Both the Real and Fortnite World
Balenciaga joins the likes of Gucci and Burberry into the gaming space with its latest Fortnite collab. This latest move partnering with Fortnite will see the physical elements of the campaign including advertising billboards and a limited collection translated digitally into the game.
Cathy Hackl Prepares Marketers to Master the Metaverse Is New Adweek Original Podcast: Metaverse Marketing
Adweek is announcing the release of their newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype.
Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox
Millions of people enter the Metaverse daily for a wide range of reasons, from socializing to learning, shopping, entertainment and even to experience new destinations. For brands, the Metaverse offers a prime opportunity to connect and engage with fans globally, grow their audiences, and test products, campaigns and initiatives, while pushing the boundaries of creativity with ideas that might not be possible in the real world.
Lay’s Uses NFTS in Romanian Marketing Campaign
PepsiCo’s potato chip brand Lay’s launched a non-fungible token (NFT) project in partnership with digital asset platform Project Ark in Romania. The initiative sees Lay’s join an expanding list of brands using the technology as a marketing tool.
Bacardí to Promote New Rum Brand ‘Ad’ Through NFT Auction
Family-owned rum brand Bacardí has announced the launch of a limited edition rum titled Reserva Ocho Sherry Cask Finish to celebrate National Rum Day. To promote the launch, Bacardí will auction a non-fungible token (NFT) developed in partnership with photographer Cam Kirk based on rum’s aging process.
Mastercard Offers UK Cardholders Chance to Win First-Ever Mastercard NFT in Partnership With José Mourinho
Mastercard is excited to offer the chance to win its first-ever NFT created in partnership with José Mourinho, renowned football coach, and Mastercard global ambassador. This unique NFT is an animated digital football with José's signature on one of the panels.
Facts & Figures
Trend Report: Into the Metaverse by Wunderman Thompson
Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.
Gaming Industry Is Bigger Than All Other Media Categories Combined
Gaming today is larger than the global music, film, and on-demand entertainment sectors combined. And to complement this new standing, among these media categories, gaming is also the fastest-growing at around 10%, according to various industry research firms including Newzoo or WSJ / Activate.
Just 38% Of Consumers Familiar With ‘The Metaverse’, Despite Growing Popularity
Even as the "metaverse" becomes a buzzword, just 38% of global consumers are familiar with the concept that describes the blurring line between digital and physical spaces, according to a new report from Wunderman Thompson Intelligence.