Personal Note
Hi Everyone 👋,
First of all, my best wishes to all of you! May 2022 be everything you dream of.
Secondly, I owe you a big apology for not receiving any issues in the past month. Truly sorry about that, but the end-of-year period was extremely busy at Engaged, our digital activation agency producing AR/VR, and Metaverse experiences for brands.
BUT! A new year, a new start 🍾 And more excited than ever to share with you everything 2022 will bring in the Metaverse, Web3, NFT, and Crypto space!
So, let’s discover together all trends and opportunities in the coming year! Enjoy this first issue of 2022! 🙌
Best,
Trends & Game Changers
Why the Metaverse Will Reshape Digital Marketing For Decades to Come
Today’s consumers have grown tired of the static display and video ads that permeate the web and social media. They crave rich, interactive, immersive experiences.
No longer content to just sit back and be marketed to, they prefer to play a role in defining your brand, to have a say in what it means to them. The metaverse is built on such experiences. replacing the flat, two-dimensional world of the web with a 3D (or in some cases even 4D) experience that is much more like real life, only without any of the pesky rules of quantum physics.
Giving brands the unique opportunity to create brand experiences that are practically limitless.
TIME Studios Announces Two More Kids’ TV Shows Based on NFTs
TIME Studios has announced two more NFT projects that it is partnering with to create animated TV shows for kids. As a result, the popular NFT collections Smilesssvrs and Toy Boogers will see their characters come to life on the small screen.
MetaTerrace is Dubai’s First Metaverse Restaurant
Dubai: ColossalBit, a Dubai-based crypto consultancy, has launched a new restaurant that will offer guests glimpses of what the metaverse will look like. The MetaTerrace will have its own VR room that will facilitate a “metaverse experience”. The VR glasses will enable people to visit alternative worlds, meet like-minded individuals, engage in NFT and crypto discussions.
Brands in the Metaverse
Should Brands Start Buying Land and Build Shopping Streets in the Metaverse?
There’s a land rush happening in virtual spaces. This week for example Exclusible built 75 virtual villas on Sandbox land, which they sold at 4ETh each. It sold out even before starting marketing. So the question is, should brands start buying land and building shopping streets in The metaverse?
How Nike and Adidas Forged Different Paths Into the Metaverse
As 2021 came to a close, global brands made a flurry of moves into the metaverse. In particular, two of the world’s most eminent sportswear, footwear and fashion brands, Nike and Adidas, activated their metaverse and Web3 strategies. That they did so is interesting.
Australian Open Offers ‘Art Ball’ NFTS Infused With Real-Time Match Data
The tournament has partnered with Decentraland, Run It Wild, and Metakey to create 6,776 ‘art balls’ produced from an algorithmic combination of different colors, patterns, and textures.
Each ball represents a 19cm by 19cm plot of tennis court surface randomly assigned when each NFT is minted. Every time a winning shot lands in that plot during any match at the 2022 Australian Open, the relevant NFT will be updated in real-time with match and ball tracking data.
Is 2022 the Year Brands Will Understand What NFTs are Really About?
While NFTs are primarily seen by brands as collector pieces at the moment, Crypto.com CMO Steven Kalifowitz says the next step in their evolution will come when marketers start tying them into loyalty programs or pairing them with access to real-life events or experiences.
Forever 21 Joins The Metaverse With ‘Roblox’ Shopping World
You can now operate your own Forever 21 store inside of Roblox. Each player will start with a blank glass store to create a cool fashion destination for customers using architectural themes. You’ll even have to hire a team of non-player characters (NPCs) to work your store.
Facts & Figures
The Metaverse Market Could Soon Be Worth $1 Trillion
As we transition to the next stage of the internet’s evolution, the metaverse is increasingly at the forefront of what is being referred to as ‘Web 3.0’. With digital worlds continuing to embed themselves in our daily lives, the metaverse could represent over a $1 trillion market opportunity, according to crypto investment firm Grayscale.
10 Metaverse Jobs That Will Exist by 2030
The metaverse will without any doubt come with a lot of new jobs. Even creating new job titles that require skill sets we don't yet know about. On this link, you can find a prediction of which future jobs the Metaverse could create.