Hi Everyone 👋,
Packed issue this week with some major announcements from Meta, Microsoft, Coinbase, Mastercard, and Second Life.
Also a lot of Brands in the Metaverse articles this week. With some great examples.
Unfortunately, also several brands & Clubs (Club Brugge) launching NFTs without having a clue what NFTs are really about. With furious fans as a result...
Tip of the week: don't fuck up your brand, seek help when launching an NFT project...
Trends & Game Changers
Facebook and Instagram Are Reportedly Exploring Plans to Make, Showcase, and Sell NFTS
If the company launches such tools, it would be the biggest show of mainstream support for NFTs to date, and help solidify the controversial assets’ place in the digital world. BUT the plans are at an early stage and could yet change. Exactly how far along these plans are is impossible to say, but it’s not the first show of interest in NFTs we’ve seen from Meta’s leaders
Coinbase and Mastercard Partner to Revolutionize NFT Purchase Experience
Coinbase wants to simplify the user experience to allow more people to join the NFTs community. That’s why Coinbase is working with Mastercard to classify NFTs as “digital goods”, allowing a broader group of consumers to purchase NFTs.
How the Metaverse Is Blurring the Lines between TV, Theater and Gaming
First, there was print, then radio, TV, internet, and, now, the metaverse. This article sums up some very good examples of how live theater, film, and TV can seize the fruitful opportunities the metaverse is set to bring to the entertainment market.
Explained: Why Microsoft Buying Activision Blizzard Gives It a Firmer Footing in the Metaverse Space
Microsoft on Tuesday announced it was acquiring gaming company Activision Blizzard for $68.7 billion. With this, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. The acquisition is also seen as a major push for metaverse.
Second Life Founder Returns to Take On the Metaverse
Second Life is a forerunner of the virtual worlds that big tech companies are now trying to create and that are often referred to as the metaverse. Mr. Rosedale is returning to the company he left in 2010 to serve as a strategic adviser and shepherd its expansion...
Facts & Figures
Inside the Metaverse Economy, This Is What Will Be for Real in 2022
The baseline, widely agreed-upon prediction for 2022: more major brands will get involved in Web3 projects. The focus for brands, at least at this point, isn’t to win but simply to get involved. So far, brand engagement with blockchain projects has been about building community and staying relevant. The Nike and Adidas NFT drops, for example, generated more buzz than cash, and that's ok!
This Guy Sold His Lamborghini for an NFT, Saying Bayc Keeps Its Value Better
Twitter user @iCrimax has been making headlines for allegedly selling his Lamborghini to buy a BAYC NFT. Safe to say, CryptoTwitterers were equally shocked and curious about @iCrimax’s controversial decision.