Trends & Game Changers
Utility is beginning to take shape across the industry, particularly in terms of enriching various experiences, be that fan engagements for collectors or exclusive access to events, by virtue of owning these digital assets.
The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Warner Music Group (WMG) to create the first music-themed world in The Sandbox gaming metaverse.
YouTube CEO Susan Wojcicki has suggested that the company is considering the possibility of "expanding" YouTube's offering to include NFTs.
Samsung's investment aligns with the consumer trend around identity and how it will be represented in the metaverse. A person’s online identity may be realistic and tied to a photograph, or it may be more like a pseudonym, and represented in another manner, like with an avatar.
As 3D virtual worlds gain traction, demand will grow for 3D avatars that can be connected to a user’s real or pseudonymous identity. Samsung believes this trend will play an important role in the evolving Web3 ecosystem, which is built on a vision of empowerment, inclusion, and community. The metaverse promises to make a person’s digital identity as important as their physical identity.
Diamond company HB Antwerp is going to launch rough diamonds that are linked to digital copies with which buyers can also show off virtually. The NFTs could eventually become worth more than the original diamonds in the real world.