Personal Note
Hi all đź‘‹,
As you probably read, META (Facebook) lost 25% of its value in just one day. Tipping point? I believe so. BUT don't question the Metaverse and Web3... Question META's effort in trying to save their web2.0 business and catch up with a revolution much bigger than Facebook, Instagram and Whatsapp combined.
Enjoy this weeks issue 🙌
Cheers,
Trends & Game Changers
David Guetta Will Perform as an Avatar for First Time In Upcoming Roblox Set (Tonight)
David Guetta has performed on top of skyscrapers, on confetti blasting stages, and in the world’s biggest nightclubs, but he has never appeared in the metaverse.
Apple Teases Metaverse AR Plans
"We see a lot of potential in this space and are investing accordingly," said Cook, in response to a question about its plans for the metaverse.
Meta Adds 3D Avatars to Instagram Stories, with Updates for Messenger and Facebook
Facebook parent company Meta is introducing 3D avatars to Instagram Stories and direct messages and updating the avatars in Facebook and Messenger, the company announced Monday.
You May Soon Be Able to Get Into the Metaverse Without a Headset
A new device called the PORTL M offers what's essentially a two-way hologram communications device in a box. It claims to let you access the metaverse without a virtual reality headset.
Now You Can Get a Mortgage in the Metaverse
Over the last year, it has become increasingly hard to afford real estate not only in the real world, but also in the virtual one, where large parcels of imaginary land in imaginary realms like Decentraland and the Sandbox now trade for millions of dollars. It was only a matter of time before someone started offering financing for virtual real-estate purchases.
Brands in the Metaverse
4 Things Marketers Need to Know before Entering the Metaverse
You can make a credible argument that advertising as we know it won’t exist in the metaverse. Digital advertising is still created and sold in much the same way it was in the earliest iterations of the internet, while the shift to a user-centric web3 could truly disrupt it. Marketers can learn a lot from gaming, must put empathy at heart of metaverse projects and must ensure experiences provide value to users
Carrefour Makes Metaverse Move as It Buys Land in the Sandbox
Carrefour, the French retail giant, is getting into the metaverse and buying a virtual plot in The Sandbox (SAND) universe. The company has not revealed any additional information about the future of this project, but it does suggest a new form of user experience.
Nintendo "Has Interest" In NFTs And The Metaverse But Ponders What "Joy" It Can Provide
During a Q&A session that followed Nintendo’s latest financial results, Nintendo answered "we do have interest in this area, we feel the potential in this area, but we wonder what joy we can provide in this area and this is difficult to define right now."
Coachella will sell lifetime festival passes as NFTs
Coachella is selling lifetime festival passes for the first time — but you have to buy an NFT to get one. The music festival today launched an NFT marketplace built by FTX, with three collections of NFTs going on sale on February 4th.
In the Metaverse, Brands’ FOMO Is Competing with Consumers’ Burnout
"I think part of it is how long it took brands to be comfortable moving from television to digital; moving from digital to mobile was also a journey,” said Nada Stirratt, the vp in charge of Meta’s global business group in the Americas.
Facts & Figures
Metaverse Real Estate Sales Top $500 Million, and Are Projected to Double This Year
Sales of real estate in the metaverse topped $500 million last year and could double this year, according to investors and analytics firms. Real estate sales on the four major metaverse platforms reached $501 million in 2021, according to MetaMetric Solutions.