Personal Note
Hi All 👋,
First of all, I would like to welcome all new subscribers joining the newsletter in the past weeks. Happy to see Metaweek.ly grow day by day.
Secondly, I'm happy to invite you all (for free) to the 5th Conference on Web3, Blockchain, and Metaverse where I will be talking about Metaverse Marketing along with industry leaders like Sebastien Borget (Co-Founder & COO The Sandbox), Yan Ketels (Venly), Rex Woodbury, and many more.
So if you like reading Metaweek.ly, you'll definitely love attending the 5th conference on March 30-31! Hope to "see" you there!
Best, Wim
Trends & Game Changers
Someone Got a $1.25 Million Loan by Using NFTS as Collateral
Chris Ciobanica wanted a loan to invest in cryptocurrency projects. But instead of using a bank that would require him to put up his home or car as collateral, he tried an upstart website called Arcade that specializes in connecting lenders with owners of digital art and collectibles (NFTs) who are willing to put up their expensive NFTs as collateral.
Decentraland To Host First-Ever Metaverse Fashion Week
Decentraland is gearing up to host the inaugural Metaverse Fashion Week. MVFW will become publicly available across the globe on March 24, with no ticket necessary.
Brands in the Metaverse
What Marketing in the Metaverse Will Look Like
How can brands profit from the opportunities of the metaverse today? How can you experiment with it in ways that can benefit your brand, image, customer experience, and even make a profit from it? Steven van Bellegem sees 6 main ways surfacing, when he looks at what top brands like Balenciaga, Coca Cola or Puma seem to be doing.
McDonald’s Has Filed a Trademark for a Restaurant in the Metaverse That Will Actually Deliver Food to Your Home
The company filed 10 trademark applications to the US Patent and Trademark Office February 4 covering both McDonald's and McCafe.
One of the trademarks was for "virtual food and beverage products," including NFTs, while another included "operating a virtual restaurant online featuring home delivery." It also trademarked entertainment services and events under the McDonald's and McCafe brands, including "online actual and virtual concerts."
Gucci Plans Virtual World for Gen Z on the Sandbox
Gucci will launch its own virtual world on digital real estate platform The Sandbox, as it expands its presence in the metaverse for its Gen Z-focused platform Gucci Vault.
JPMorgan Is the First Bank in the Metaverse
JPMorgan, the largest bank in the U.S., said it has become the first lender to arrive in the metaverse, having opened a lounge in Decentraland. They also released a paper exploring how businesses can find opportunities in the metaverse (which you can also find in this article).
Ubisoft Bringing Rabbids to The Sandbox
Major video game publisher Ubisoft is continuing to explore new frontiers in Web3, today announcing a partnership with The Sandbox that will see the company bring its notable game franchises into the Ethereum-based metaverse game world.
‘NFL Tycoon’ is the new Metaverse from Roblox and the NFL that Features the Super Bowl and MORE
NFL and Roblox created a new take on the metaverse with "NFL Tycoon," a unique experience for gamers to build worlds and explore the digital world revolving around American Football.
'GTA' Publisher Take-Two Interactive 'Highly Convinced" by NFT Market
With NFTs taking up center stage in almost all pop-culture and media, it was only a matter of time before the gaming industry also looked towards the world of crypto and blockchain, and now Grand Theft Auto publisher Take-Two Interactive is also looking to enter the market.
Can the Metaverse Help Victoria’s Secret with a Comeback?
The secret is out. Victoria's Secret is entering the metaverse, following in the footsteps of many fashion brands which have all doubled down on their strategy in this trending field.
Facts & Figures
Companies like Nike and Disney are hiring like crazy for the metaverse—and it’s just the start
The metaverse may be all about virtual worlds, but as companies increasingly incorporate it into their business models, it’s yielding several jobs IRL. In October, Facebook, now called Meta, became the biggest company pledging to create metaverse careers.