Back after a little break
Hi All 👋,
It's been a few weeks since the last Metaweek.ly issue. But two good reasons for this: 1) I didn't find enough relevant news in the past few weeks to justify sending out an entire issue 2) I went on a ski holiday last week. 🤷♂️
But here we are again with some big new leaps in the space led by the Bored Ape Yacht club with acquiring Cryptopunks and launching their Apecoin which earned their Ape holders above 50K dollar overnight. Community building marketers can learn from!
Trends & Game Changers
The SXSW Doodles Event Deemed A Huge Success With Long Entry Queues
Doodles are hosting a series of events at SXSW 2022. Open to all with a Doodles passport, this event has seen massive entry queues. Doodles owners have turned out huge numbers to see this intergalactic NFT experience. Those unable to attend the Doodles SXSW event can still join in the fun via the Doodles token-gated Shopify store.
FTX Partners With Tomorrowland Festival To Create NFTs
Crypto exchange FTX has just shaken hands with Tomorrowland. In light of this event, the new duo will enable crypto options in ticketing, plus a release of NFTs for attendees.
Bored Ape Yacht Club Owner Uses IP Ownership Rights to Open Restaurant
A Los Angeles restaurateur is planning to open the very first restaurant based on the Bored Ape Yacht Club. He hopes to show how the marketing potential of the BAYC and NFTs can translate into the real world with his venture.
Disney Is Rumored To Be Acquiring a Big NFT Collection
A rumor is circulating on Twitter that the entertainment conglomerate Walt Disney wants to acquire a big NFT collection.
Facts & Figures
The Metaverse Has a Customer Experience Problem. Here’s What Needs To Be Done
As terms like ‘web3’ and ‘blockchain’ become increasingly mainstream, brands have been feeling more and more confident about launching their own virtual campaigns – in the form of, say, NFT launches or the opening of virtual stores. The problem is that many of these are launched without clear language surrounding the essential what, how and why questions of the metaverse and the brand's marketing objectives.